Userguest Case Study
Turning Website Visits into Bookings:
How The Smith Hotel Boosted Revenue with Smart Notifications
Results (August 2024)
OTA SAVINGS
HOTEL TYPE
Luxury Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
186
LOCATION
Darwin, Australia
About The Smith Hotel
The Smith Hotel, located in the heart of Darwin’s vibrant midtown district, offers 186 rooms designed to surprise and delight. From the intimate Cosy King to the spacious Executive Suite, each room is a mix of urban grit and modern comfort, blending Darwin’s unique character with the sleek design ethos of The Smith brand.
The Smith Hotel is perfectly situated for both leisure and business travellers. It’s where cheeky charm meets luxury, ensuring an unforgettable stay in the epicentre of Darwin’s cultural and entertainment hub.
With a focus on providing top-tier guest experiences, The Smith Hotel continually looks for innovative ways to engage guests and increase direct bookings.
Challenges
The Smith Hotel sought to drive more direct bookings through their website while minimizing dependency on OTAs.
They a wanted to promote targeted offers to different guest segments, improve overall user experience, and increase guest loyalty by encouraging repeat visits and membership sign-ups.
How Did Userguest Help
Userguest provided The Smith Hotel with a set of powerful tools that addressed their challenges and helped them maximize their website’s potential:
Targeted Promotion Notifications: The hotel utilized promotion notifications to advertise their advance purchase and stay-longer offers. Thanks to Userguest’s advanced targeting feature, they were able to offer exclusive discounts to visitors from the Northern Territory, creating a localized marketing effort that resonated with their audience.
Welcome Pop-up for Membership Program: The hotel used a welcome pop-up to promote their membership program, offering an additional 10% discount to users who signed up. This helped boost loyalty and drive repeat bookings, making guests feel more connected to the hotel.
Flash Sale Notification for Occupancy Boosts: To address occupancy challenges on specific weekdays or weekends, The Smith Hotel used flash sale notifications to create urgency and increase bookings for those dates.
Price Comparison Widget: The hotel ensured visitors they were getting the best available rate by implementing the price comparison widget, reducing reliance on OTAs and increasing trust in their direct booking channel.
Exit Pop-up and Saved Search for Improved UX: To retain potential guests who were about to leave the website, The Smith Hotel used exit pop-ups offering personalized deals, while the saved search feature allowed users to easily pick up where they left off. These features greatly improved the overall user experience and reduced bounce rates.
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