Userguest Case Study
Enhancing Revenue and Guest Experience at Victoria Palace, Paris with Userguest
Results (November 2023 – February 2024)
OTA SAVINGS
HOTEL TYPE
Luxury Boutique Hotel
STAR RATING
4-Star
ROOMS & SUITES
92
LOCATION
Paris, France
About Victoria Palace
Located in the heart of Paris’ Left Bank, the Victoria Palace Hotel combines timeless elegance and history. Established in 1913, this chic hotel has hosted notable guests, including literary figures like James Joyce. After a renovation in 2020, it now features 92 luxurious rooms and a peaceful terrace oasis. Committed to sustainability, the hotel offers a perfect blend of comfort, eco-consciousness, and Parisian charm for an unforgettable stay.
Challenges
- Need to generate advance bookings and increase revenue for Q1 2024
- Need to effectively communicate special offers
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to communicate exclusive direct booking benefits and best available rate
How Did Userguest Help
Effective Promotion of Exclusive Offers:
Utilizing Userguest’s dynamic notifications, Victoria Palace strategically promoted its offers, including Early Bird and Luxury Deals.
The Flash Sale notification, specifically tailored for Q1 2024 bookings, and the Luxury Deal promotion generated a combined revenue of over €28,000, showcasing the power of targeted offers in driving bookings and revenue growth.
Maximizing Revenue with Price Comparison Widget:
Victoria Palace harnessed the power of Userguest’s price comparison widget to provide guests with transparent pricing information. This resulted in increased trust and confidence among potential guests.
Enhanced Website User Experience with Smart Features:
The implementation of Userguest’s smart features significantly improved Victoria Palace’s website user experience and conversion rates. The Saved Search notification feature alone generated 78 bookings, while the strategically placed exit pop-up contributed an additional 20 bookings.
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