Userguest Case Study
From Exclusive Offers to Effortless Booking: Villa Favorita’s Success with Userguest’s Conversion Tools
Results (September 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
23
LOCATION
San Sebastian, Spain
About Villa Favorita
Hotel Villa Favorita is a unique 19th-century villa overlooking La Concha Beach in San Sebastian, often called one of the world’s most beautiful seaside promenades. As the last original villa on La Concha, it seamlessly combines historic charm with modern boutique luxury, offering guests a refined yet intimate experience.
With two Michelin-starred dining options, Hotel Villa Favorita invites guests to indulge in both the beauty of the coast and the pleasure of exquisite culinary experiences, making it an unforgettable destination for those seeking a blend of history, comfort, and sophistication.
Challenges
Hotel Villa Favorita faced the common hospitality challenge of increasing direct bookings, particularly in a market saturated with third-party booking platforms.
To remain competitive and minimize reliance on online travel agencies (OTAs), the hotel needed a way to attract visitors directly to its website, showcase exclusive offers, and simplify the booking process to convert more on-site traffic into reservations.
The hotel sought an approach that would also improve the user experience, making it easier for potential guests to find and book the best available rates.
How Did Userguest Help
Offer Notifications: Villa Favorita used Userguest’s notifications to promote offers such as the long-stay offer. The notifications helped the hotel effectively highlight a compelling offer, encouraging longer stays while driving direct bookings from visitors who might otherwise browse without committing. The offers were displayed in multiple languages based on the website visitor’s preference.
Exclusive Direct Booking Benefits: Through Userguest’s notifications, Villa Favorita showcased exclusive benefits for direct bookings, incentivizing guests to book directly on the hotel’s website. By clearly communicating these perks, the hotel builds value around booking directly, increasing customer engagement and loyalty.
Price Comparison Widget: Userguest’s price comparison widget allowed the hotel to transparently display pricing, showing guests how direct booking offers compared to rates on OTAs. This tool increased guests’ confidence in booking directly and helped the hotel retain revenue that might have gone to third-party platforms.
Enhanced User Experience with Exit Pop-Up and Saved Search Notifications: Villa Favorita utilized an exit pop-up to re-engage guests as they navigated away, reminding them of current offers and direct booking benefits. The Saved Search notification also made it easy for returning visitors to pick up where they left off, reducing booking friction and enhancing the overall experience.
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