Case Study: Jesmond Dene House
Driving Direct Revenue with Personalised On‑Site Engagement and Smart Paid Ads
HOTEL TYPE
Luxury Boutique Hotel
STAR RATING
4-Star
ROOMS & SUITES
30
LOCATION
United Kingdom
SMART NOTIFICATIONS
Results (July 2025)
BOOKINGS
REVENUE
OTA SAVINGS
PAID ADS FOR HOTELS
Results (July 2025)
Bookings
Bookings
Spend
About Jesmond Dene House
Jesmond Dene House is a luxury independent hotel in Newcastle upon Tyne, known for its refined rooms, exceptional dining, and tranquil setting.
The hotel partnered with Userguest and AdsPlus to amplify their offers, promote premium suites, and drive high-quality direct bookings — reducing reliance on OTAs.
Goals
Promote seasonal and other current offers to targeted website visitors
Increase suite bookings through personalised upsell messaging
Drive more direct bookings from high-intent travellers
Improve ROI on paid advertising without increasing internal workload
The Strategy
Userguest Smart Notifications
Jesmond Dene House used Userguest’s personalisation and conversion tools to deliver the right message to the right guest at the right time.
Key Features Implemented:
Welcome Pop-Up for New Suites – Highlighted the hotel’s new higher-tier suites to inspire upgrades
Promotional Notifications – Featured long-stay deals, family packages, and August special offers
Price Comparison Widget – Showed guests why booking direct was the best choice
Loyalty Offer – Incentivised repeat guests with exclusive perks
Exit Pop-Ups – Captured guests before they left by surfacing last-minute offers
Saved Search Reminders – Encouraged return visits from guests who browsed but didn’t book
Every visitor saw a tailored experience in real time, reducing drop-off and building booking confidence. Guests arriving from AdsPlus campaigns landed on a website already primed to convert them.
AdsPlus – AI-Powered Campaigns That Deliver Results
Jesmond Dene House used AdsPlus, our fully managed AI advertising platform for hotels, to bring highly qualified traffic directly to their booking engine.
Performance Max (PMAX) – Your all-in-one Google campaign
Reached guests across Google Search, YouTube, Maps, Gmail, and Display
Targeted high-intent travellers searching for stays in Newcastle and nearby areas
PMAX captures demand from multiple Google channels in one campaign, ensuring your hotel appears at every stage of the booking journey.
Brand Campaigns – Protect your name from OTAs
Targeted searches for “Jesmond Dene House” to prevent OTAs from intercepting bookings
OTAs often bid on your hotel name — brand campaigns, stop them from stealing clicks that should be yours.
What Makes AdsPlus Different
Unlike traditional ad management, AdsPlus is built specifically for hotels and powered by AI that constantly adapts to real-world booking patterns. It analyses seasonality trends, market demand, and user booking behaviour to automatically adjust budgets, targeting, and bidding — ensuring your ads always show in the right markets, at the right time, to the right audience.
This means no wasted spend, higher ROI, and a steady flow of high‑intent guests to your website.
How the Systems Work Together
AdsPlus attracted highly relevant traffic from travellers actively considering a stay in Newcastle.
Userguest converted this traffic with personalised offers, upsells, and reassurance tools like the price comparison widget.
The combination ensured that marketing spend translated into confirmed bookings, not just clicks.
By pairing AI-driven traffic acquisition with on‑site personalisation, the hotel converted interest into high-value bookings — all while protecting brand integrity and reducing OTA costs.
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