Case Study: Pardis Plage
Maximising Direct Bookings with Smart On-Site Engagement & AI-Powered Ads
HOTEL TYPE
Beachfront Resort
STAR RATING
5-Star
ROOMS & SUITES
105
LOCATION
Morocco
SMART NOTIFICATIONS
Results (June 2025)
BOOKINGS
REVENUE
OTA SAVINGS
PAID ADS FOR HOTELS
Results (June 2025)
Bookings
Bookings
Spend
About Paradis Plage
Paradis Plage is a luxury eco-resort on the Moroccan coast, offering guests a tranquil beachfront escape with premium wellness, surf, and yoga experiences.
As part of their digital growth strategy, the team turned to Userguest and AdsPlus to increase direct bookings and reduce reliance on OTAs.
Goals
Boost direct bookings and reduce commission costs
Improve website conversion through targeted messaging
Run high-performing, ROI-focused ad campaigns across key markets
Support multilingual audiences (English & French)
The Strategy
Userguest Smart Notifications
Paradis Plage implemented Userguest’s full suite of smart notifications and promotions tailored by user behaviour and language preference.
Key features included:
Exit pop-ups to recover abandoning visitors
Saved search reminders to encourage return bookings
Targeted offers based on country and booking window
Multilingual messaging in both English and French
Userguest acts as the on-site conversion engine — turning high-intent traffic from AdsPlus into bookings by reducing friction and building urgency through behavioural targeting.
AdsPlus – AI-Powered Ads That Drive High-Intent Traffic
To complement on-site optimisation, Paradis Plage activated AdsPlus — our automated, AI-powered paid ads solution built specifically for hotels. AdsPlus ran a multi-layered campaign strategy across key Google channels: Performance Max (PMAX), Google Hotel Ads (GHA), Brand, and Remarketing.
Key Campaign Tactics:
Performance Max Campaigns (PMAX): Reached new users searching for beach escapes and wellness stays in Europe
GHA Campaigns: Captured lower-funnel intent when users were comparing hotel rates
Brand Campaigns: Protected direct traffic from OTA interception by bidding on branded search queries
Dynamic Remarketing: Maintained top-of-mind awareness across multiple touchpoints
Why It Works: AdsPlus ensures you’re reaching the right audience at the right moment — and then Userguest takes over to convert that traffic efficiently once they land on the website.
How the Systems Work Together
The combination of AdsPlus and Userguest creates a seamless “attract and convert” funnel:
AdsPlus drives high-quality traffic from users actively searching for travel and accommodation — segmenting by region, language, and booking intent.
Once the user lands on the website, Userguest immediately personalises the experience — adapting messaging, rates, and offers in real time based on location, language, and behaviour.
Abandonment is reduced through exit pop-ups and saved search reminders, while urgency is created through time-sensitive deals.
Together, they deliver better performance, higher conversion rates, and a lower cost per acquisition than relying on OTAs or fragmented digital campaigns.
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