RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
How Userguest Helps Hoteliers Overcome the Staff Shortage Challenge
The hospitality industry has encountered numerous challenges in recent years, with one of the most pressing being the shortage of qualified staff. Hoteliers are constantly struggling to find and ...
Everything You Need to Know About Segmentation in Hospitality
Learn the basics of guest segmentation and how to use it to boost revenue and personalise the guest experience.
This guest post was written by Bookboost AB – a CRM designed for the hospitality ind...
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic – And How to Fix It
You’ve set up your Google Ads, you’ve spent hours tweaking your budget, and yet—crickets. Where’s all the traffic? Why aren’t potential guests flocking to your website? Don’t worry, you’re not al...