RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
The Future of Hotel Booking Policies – Flexibility vs. Revenue Security
In recent years, the hospitality industry has been undergoing a significant transformation, particularly in the area of hotel booking policies. What was once a rigid system of non-refundable depo...
Mid-Year Reset: 5 Strategies to Boost Hotel Marketing and Revenue in H2 2025
As we move into the second half of 2025, hotels face a crucial window to fine-tune strategies, improve ROI, and prepare for peak travel periods like fall holidays and early winter travel. If your...
Masters of Multi-Property Success: Userguest’s Smart Solutions for Hotel Groups
In the fast-paced hospitality industry, hotel groups need a secret weapon, and that's where Userguest steps into the spotlight.
Join us on a journey through the exciting features that ma...