RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
Autumn 2023 Hotel Bookings: Crafting Irresistible Seasonal Packages
As hoteliers, tapping into the unique appeal of each season can be a game-changer for your bookings. Autumn, with its enchanting colors and cozy ambiance, provides an excellent opportunity to att...
Winning the Black Friday Battle. How Hoteliers Can Outperform OTAs Without Outspending Them
As Black Friday approaches, the competition in the travel industry is heating up. Last year, OTAs (Online Travel Agencies) like Booking.com and Expedia invested an enormous $5.5 billion in Google...
London’s Luxury Hotel Boom – A Double-Edged Sword for 2025
London’s hospitality market is on the brink of a transformative year in 2025, with the city set to witness its largest influx of new luxury hotel rooms in over a decade.
According to ind...