RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
Hotel Budgeting for 2026: Your Cheat Sheet to Smarter Spend & Stronger Direct Bookings
As hoteliers step into budgeting season, the focus is on preparing for another year of evolving guest expectations, rising distribution costs, and tighter margins. For 2026, successful budgeting ...
Mastering the Direct Booking Game: 3 Powerful Strategies for Hotels
In the fiercely competitive world of hospitality, hotels are constantly seeking innovative ways to attract guests and secure direct bookings. With the advent of online travel agencies (OTAs) and thir...
Travel Tuesday Is Just Around the Corner – Are You Ready?
Every year, November opens a precious window: Black Friday, Cyber Monday, and Travel Tuesday. For hoteliers, these aren’t just retail buzzwords - they’re strategic levers. Done right, they can be...