RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
Reducing OTA Dependency: How Hotels Can Take Control of Their Booking Channels
In the world of hospitality, Online Travel Agencies (OTAs) have become a double-edged sword for hotels. While they offer a convenient platform to reach a vast audience, they often come at a signi...
Boosting Direct Bookings: Strategies to Improve Hotel Website Conversion Rates
In the world of online hospitality, a hotel's website acts as its digital front door, beckoning potential guests and enticing them to secure their dream stay.
Yet, despite the influx of traffic, ...
Email Marketing Best Practices and Must-Have Tools for Hotels
Email marketing is your hotel’s secret weapon in the quest for more direct bookings—a powerful tool to connect with guests, drive reservations, and build lasting relationships.
But how do you cut ...