RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.
Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.
If you’d like to keep up to date with our latest tips and insights on boosting revenue via the direct channel, sign-up to our newsletter.
Related Articles
Autumn 2023 Hotel Bookings: Crafting Irresistible Seasonal Packages
As hoteliers, tapping into the unique appeal of each season can be a game-changer for your bookings. Autumn, with its enchanting colors and cozy ambiance, provides an excellent opportunity to att...
How to use RevMarketing Automation to boost low occupancy periods
RevMarketing Automation (RMA) is a game-changing technology that offers hotels a unique way to match guest data and preferences to their inventory needs.
RevMarketing Automation allows hotel...
Booking.com’s European Lawsuit: Why Now is the Time to Reclaim Your Direct Bookings
The Lawsuit That’s Shaking the Hospitality World
Booking.com is facing coordinated legal action from more than 10,000 hotels across Europe, claiming damages for years of rate parity clauses an...