In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?
Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:
*What are the opportunities for closing the gap between Revenue Management and Marketing?
*Why is RMA necessary?
*How to better understand users’ behaviour on the hotel website?
*What are the roles of automation and personalization on hotel websites?
Some great ideas were exchanged, watch here:
This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.
Related Articles
How to Set Up Cross-Domain Tracking for Hotels
Correct tracking and access to data analytics is essential for marketers and revenue managers.
The Userguest Dashboard is tailored towards the hotel business and provides essential insights about th...
Revenue Expert Cristina Blaj Joins Userguest
We are pleased to announce that revenue strategy expert Cristina Blaj has joined Userguest as Brand Ambassador.
With more than 15 years experience in optimising revenue and distribution for hotels us...
Hotelier And Revenue Management Expert Patrick Cesari Joins Userguest
We are pleased to announce that hotelier & revenue management expert Patrick Cesari has joined our team and will be looking after sales within the French market.
Patrick has an extensive ca...