In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?
Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:
*What are the opportunities for closing the gap between Revenue Management and Marketing?
*Why is RMA necessary?
*How to better understand users’ behaviour on the hotel website?
*What are the roles of automation and personalization on hotel websites?
Some great ideas were exchanged, watch here:
This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.
Related Articles
Why is Userguest the Best Tech Solution for Hotel Groups
Managing a hotel group involves the complex task of leveraging the unique features of each individual property while maintaining a cohesive strategy.
This is where Userguest shines. Our advanced ...
Revenue Hub: Direct Bookings Series. Insights From Userguest, Cloudbeds & Cendyn
Revenue Hub invited Userguest's founder Hicham Benyebdri, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds to explore and discuss the topic of Direct Bookings.
In this 3 part series we look at ...
Interview with Userguest CTO – Ahmed Chami
As Userguest enters an exciting chapter of new developments, we sat down with Ahmed Chami, chief technology officer at Userguest, to discuss integrations, technology and the importance of digital-firs...