In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?
Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:
*What are the opportunities for closing the gap between Revenue Management and Marketing?
*Why is RMA necessary?
*How to better understand users’ behaviour on the hotel website?
*What are the roles of automation and personalization on hotel websites?
Some great ideas were exchanged, watch here:
This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.
Related Articles
Hotelier And Revenue Management Expert Patrick Cesari Joins Userguest
We are pleased to announce that hotelier & revenue management expert Patrick Cesari has joined our team and will be looking after sales within the French market.
Patrick has an extensive ca...
Hotel Tech Expert Erik Muñoz joins Userguest as CRO
Userguest is proud to welcome our new Chief Revenue Officer, Erik Muñoz to the team.
Originally from Australia, Erik has been based in the UK for the last 10 years and prior to that, he worked extens...
Userguest Integrates With Mews
Userguest is thrilled to announce its integration with Mews.
The seamless integration between Userguest and Mews allows hotels to optimize performance by linking their PMS data with our marketi...