In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?
Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:
*What are the opportunities for closing the gap between Revenue Management and Marketing?
*Why is RMA necessary?
*How to better understand users’ behaviour on the hotel website?
*What are the roles of automation and personalization on hotel websites?
Some great ideas were exchanged, watch here:
This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.
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