In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?
Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:
*What are the opportunities for closing the gap between Revenue Management and Marketing?
*Why is RMA necessary?
*How to better understand users’ behaviour on the hotel website?
*What are the roles of automation and personalization on hotel websites?
Some great ideas were exchanged, watch here:
This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.
Related Articles
Why is Userguest the Best Tech Solution for Hotel Groups
Managing a hotel group and leveraging the unique features of each individual hotel can be a challenge.
That’s why we have developed a technical solution which empowers hotel groups with the ...
Revenue Expert Cristina Blaj Joins Userguest
We are pleased to announce that revenue strategy expert Cristina Blaj has joined Userguest as Brand Ambassador.
With more than 15 years experience in optimising revenue and distribution for hotels us...
How To Integrate Your Revenue Strategy On The Hotel Website & Drive Direct Bookings
In this discussion hosted by Smart Travel News , we explore the importance of driving direct bookings via the hotel website and how to incorporate the hotel revenue strategy directly via the direct ch...