In this think tank session, we invited hoteliers Tobias Koehler from BIG MAMA Hotels and Eva Kaminski from MEININGER Hotels to explore the topic: How to apply RevMarketing Automation to hotel websites?

Erik Muñoz from Userguest joined host Lea Jordan and together they explored and discussed aspects such as:

*What are the opportunities for closing the gap between Revenue Management and Marketing?

*Why is RMA necessary?

*How to better understand users’ behaviour on the hotel website?

*What are the roles of automation and personalization on hotel websites?

Some great ideas were exchanged, watch here:

This is the second session of the three part #COLLECTIVE series co-hosted by Userguest & TechTalk.Travel.

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