Why Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We joined a discussion hosted by Revenue Hub which explores the reasons why Revenue and Marketing teams need to be aligned.

The conversation focuses around the hotel’s website. Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.

Find out if revenue strategies developed by the revenue management team are often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns.

Can marketing and revenue teams really think like each other, when their core skills are so different, and what can these two teams do to support each other?

Find all the answers here:

Hope you enjoy the discussion 👍

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