We joined a discussion hosted by Revenue Hub which explores the reasons why Revenue and Marketing teams need to be aligned.
The conversation focuses around the hotel’s website. Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.
Find out if revenue strategies developed by the revenue management team are often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns.
Can marketing and revenue teams really think like each other, when their core skills are so different, and what can these two teams do to support each other?
Find all the answers here:
Hope you enjoy the discussion 👍
Related Articles
Userguest Co-hosts Collective Series with TechTalk.Travel – Part 1
Userguest was invited to co-host a think tank #COLLECTIVE series with TechTalk.Travel.
This was the first of a three part series to discuss the opportunities of Revenue Management and Marketing Autom...
Interview with Userguest CTO – Ahmed Chami
As Userguest enters an exciting chapter of new developments, we sat down with Ahmed Chami, chief technology officer at Userguest, to discuss integrations, technology and the importance of digital-firs...
Hotel Tech Expert Erik Muñoz joins Userguest as CRO
Userguest is proud to welcome our new Chief Revenue Officer, Erik Muñoz to the team.
Originally from Australia, Erik has been based in the UK for the last 10 years and prior to that, he worked extens...