Managing a hotel group involves the complex task of leveraging the unique features of each individual property while maintaining a cohesive strategy. …

Userguest is pleased to announce the start of a new collaboration with Ostelea Rabat School of Management in Tourism and Hospitality.

Marketing plays a major role in generating hotel revenue, so it is important to use effective strategies. In this article, we will cover 8 hotel marketing strategies that will keep you ahead of the game in 2020.

Data may seem trivial to many hoteliers, and yet it is of vital importance in decision-making in order to boost website performance and drive direct bookings to the top.

Learn how to analyze your website sessions before booking metrics and how to use to increase your hotel conversion rates.

The hotel markets' online booking behaviour impacts your hotel conversion rate. Learn how to analyze your hotel target market behaviour and use to improve your direct bookings and revenue.