Marketing plays a major role in generating hotel revenue, so it is important to use effective strategies. In this article, we will cover 8 hotel marketing strategies that will keep you ahead of the game in 2020.

Data may seem trivial to many hoteliers, and yet it is of vital importance in decision-making in order to boost website performance and drive direct bookings to the top.

Learn how to analyze your website sessions before booking metrics and how to use to increase your hotel conversion rates.

The hotel markets' online booking behaviour impacts your hotel conversion rate. Learn how to analyze your hotel target market behaviour and use to improve your direct bookings and revenue.

What is a good hotel website traffic quality and how to analyze and improve your hotel website traffic quality.

What is a good booking engine conversion rate and how to improve the conversion rate for your hotel.