How to use RevMarketing Automation to boost low occupancy periods
RevMarketing Automation (RMA) is a game-changing technology that offers hotels a unique way to match guest data and preferences to their inventory needs. RevMarketing Automation allows hoteliers to identify guest preferences and behavior patterns and to create personalized offers that are tailored to each guest’s individual booking intent. For example, if a guest is looking […]
Hotel websites: Understanding the most important metrics
Data may seem trivial to many hoteliers, and yet it is of vital importance in decision-making in order to boost website performance and drive direct bookings to the top.
BOOKING ENGINE CONVERSION RATE
What is a good booking engine conversion rate and how to improve the conversion rate for your hotel.