Maximising Revenue: Strategies for Effective Room Pricing and Revenue Management
In the dynamic world of hospitality, where competition is fierce and guest expectations are ever-evolving, the art of revenue management has taken on a whole new level of importance. The success of your hotel hinges not only on offering exceptional experiences but also on the strategic prowess of effective room pricing and revenue strategies. This […]
Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations
In today’s world, customer expectations have risen dramatically, and hyper-personalization is becoming increasingly necessary to meet them. According to a recent study, 71% of consumers expect personalized interactions, and businesses that do not deliver on this expectation risk losing customers. This is especially true for the hotel industry, where personalization is essential to providing a […]
How Technology is Revolutionizing Revenue Management in the Hotel Industry
The hotel industry has been significantly impacted by technological advancements over the past few years. One area in which technology is having a significant impact is revenue management. In this article, we will explore how technology is transforming the way hoteliers do business. Data Analytics and Revenue Management The rise of big data analytics has […]
How to use RevMarketing Automation to boost low occupancy periods
RevMarketing Automation (RMA) is a game-changing technology that offers hotels a unique way to match guest data and preferences to their inventory needs. RevMarketing Automation allows hoteliers to identify guest preferences and behavior patterns and to create personalized offers that are tailored to each guest’s individual booking intent. For example, if a guest is looking […]