In today’s world, customer expectations have risen dramatically, and hyper-personalization is becoming increasingly necessary to meet them. 

According to a recent study, 71% of consumers expect personalized interactions, and businesses that do not deliver on this expectation risk losing customers. This is especially true for the hotel industry, where personalization is essential to providing a memorable guest experience and that often starts from the hotel website. 

In this article, we will explore the concept of hyper-personalization and how hotels can use technology to meet customer demands.

What is hyper-personalization?

Hyper-personalization refers to the use of technology to create highly customized, one-to-one interactions between a guest and the hotel. This is achieved by collecting data on the guest’s preferences, behavior, and past interactions with the hotel. This information is then used to tailor the hotel’s offerings and services to the specific needs and desires of the guest. 

For example, if a guest has a preference for staying during a particular period, the hotel can use this information to provide a more personalized experience and display special offers on their website specifically for the guest’s desired stay period.

Why is hyper-personalization important for hotels?

Personalization matters more than ever with 71% of consumers expecting companies to deliver personalized interactions. Consumers don’t just want personalization, they demand it – 76% of consumers get frustrated when this doesn’t happen.

Personalization drives performance and better customer outcomes. Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts. 

Research shows that personalization most often drives 10 to 15 percent revenue lift, with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute. The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns. 

How Userguest’s RevMarketing Automation can assist hotels with hyper-personalization

At Userguest, we understand the importance of personalization in the hotel industry, and that’s why we’ve developed a powerful tool to help hotels enhance their guests’ experience.

With the help of RevMarketing Automation (RMA) our tool utilizes advanced data analysis to identify guest preferences and behavior patterns. With this knowledge, hotels can offer highly personalized experiences that are tailored to each guest’s individual needs. For instance, if a guest is searching for a last-minute booking, the hotel can offer a special rate for those dates while optimizing its own occupancy needs.

By providing personalized offers, hotels can increase the likelihood of guests booking directly with them instead of through third-party booking sites. On the other hand, RevMarketing Automation enables hotels to maximize their revenue by filling gaps in their occupancy calendar. 

Our tool applies the RMA principles automatically by aligning the user’s booking intention with the hotel’s inventory priorities. This opens up the hotel website, enabling revenue and occupancy to be increased through automated offers and incentives. 

With RMA, hotels can easily manage and track guest interactions, preferences, and behaviors. This enables hotels to make data-driven decisions that improve the guest experience and increase revenue.

Want to add hyper-personalization to your hotel webiste usingRMA? !  Contact us for a free demo and trial today!