High Season Is Changing—Is Your Hotel Ready?
The hospitality calendar used to be predictable: summer holidays, ski season, festive spikes. But by 2025, those old high-season patterns are no longer a reliable guide. Climate disruption, evolving traveller preferences, and technology-led flexibility are reshaping how — and when — people explore the world. For hoteliers, this isn’t just a shift in timing — […]
The Rise of Direct Hotel Bookings | How Hotels Are Reclaiming Guest Relationships
The hospitality industry is in the middle of a digital renaissance. With travellers becoming more tech-savvy and demanding greater personalisation, hotels are stepping up—transforming their websites from static brochures into powerful, revenue-generating engines. And the numbers are speaking loud and clear. Direct Bookings Are Dominating According to SiteMinder’s 2024 Hotel Booking Trends report, hotel websites […]
Sustainability in the Hotel Industry: How Hotels Are Getting Greener (and Cooler) in 2025
Earth Day 2025 is here and the hospitality industry is showing the world just how powerful a force it can be in driving sustainable change. From innovative green technologies to thoughtful guest programmes, hotels across the globe are stepping up with bold, creative solutions that blend environmental responsibility with exceptional service. Here’s how the hotel […]
How Hoteliers Can Win in the Google Travel Ecosystem (2025 Update)
Why Google Travel Matters More Than Ever In 2025, travellers aren’t just finding hotels on Google—they plan entire trips on Google. With platforms like Google Hotels, Google Maps, and Google Travel all interlinked, how your property shows up in searches can determine your booking rate. For hoteliers, this means one thing: Visibility on Google = […]
Omnichannel Marketing Strategies Your Hotel Needs and Guests Will Love
In the world of hospitality, standing out is no easy feat. But here’s a game-changer that can help you rise above the competition: omnichannel marketing. If you’re looking to not only attract new guests but also keep them coming back for more, omnichannel marketing is the secret sauce you need. In this post, we’ll dive […]
Hatching a Plan for Easter: A Hotelier’s Guide
Easter is more than just chocolate eggs and family gatherings—it’s a prime opportunity for hotels to maximise revenue and attract diverse traveller segments. With the right strategy, you can turn the Easter holiday into a high-performing period for your property. Let’s break down the key factors to consider, from booking trends to irresistible offers and […]
How to Create a Frictionless Hotel Booking Experience
Picture this: A traveller excitedly searches for the perfect hotel, ready to book their dream getaway. But instead of a smooth, effortless experience, they hit roadblocks—unavailable dates, confusing options, and a lack of personalised deals. Frustrated, they abandon the booking and head straight to a competitor. Sound familiar? The booking process isn’t just a step […]
The Future of Hotel Booking Policies – Flexibility vs. Revenue Security
In recent years, the hospitality industry has been undergoing a significant transformation, particularly in the area of hotel booking policies. What was once a rigid system of non-refundable deposits and strict cancellation rules has evolved into a much more flexible and guest-friendly approach. But, as demand for flexibility grows, hotel brands face a challenging balancing […]
How to Craft and Promote the Ultimate Loyalty Program for Hotels
A great loyalty program isn’t just about rewarding guests—it’s about building lasting relationships and encouraging them to choose your hotel every time they travel. Done right, it’s your golden ticket to turning one-time visitors into lifelong fans. Pair this with smart tools like Userguest, and you’re not just building a loyalty program—you’re creating an experience […]
Why is First-Party Data Key to Increasing Direct Bookings in 2025
In 2025, the hospitality industry stands at a crossroads as data privacy regulations, consumer expectations, and technological advancements reshape the landscape of guest engagement. For hoteliers, one of the critical shifts has been the diminishing reliance on third-party cookies and the rise of first-party data as the cornerstone of effective marketing. Now more than ever, […]
London’s Luxury Hotel Boom – A Double-Edged Sword for 2025
London’s hospitality market is on the brink of a transformative year in 2025, with the city set to witness its largest influx of new luxury hotel rooms in over a decade. According to industry reports, 757 new luxury rooms are expected to be added, marking a significant expansion since 2014. However, this unprecedented growth has […]
Is Subscription-Based Travel the Future of Hospitality Revenue
Imagine transforming your hotel into a must-join VIP club—where perks, convenience, and exclusivity drive guest loyalty like never before. Subscription-based travel is here, and it’s revolutionising the hospitality industry. Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue, foster guest engagement, and build […]
2024: A Year in Review for the Hospitality Industry
The hospitality industry in 2024 was a masterclass in adaptation and innovation. From grappling with economic pressures to riding the wave of digital marketing transformations, hoteliers demonstrated remarkable resilience and creativity. It was a year where sustainability, technology, and personalisation didn’t just trend—they became the bedrock of success. But what truly set the industry apart […]
Travel Trends to Watch in 2025: A Shift Towards Authentic, Quiet, and Purposeful Journeys
As we move into 2025, a noticeable shift in travel behaviour is emerging. Reports from leading travel companies like Expedia, Booking.com, Byway Travel, and Hilton reveal a growing desire for quieter, more personalised, and meaningful travel experiences. From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the […]
Cutting Down OTA Commissions During the Festive Season: Strategies to Drive More Direct Bookings
As the festive season rolls in, it’s not just a time for celebration—it’s also a golden opportunity for hoteliers. The Christmas and New Year period is when many travellers plan their vacations for the upcoming year, often seeking deals and inspiration for their next adventure. For hotels, this is the ideal time to capitalise on […]
The Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return on Ad Spend
Paid ads can seem like a fast track to filling up your hotel’s rooms. You set up some Google Ads, launch a few campaigns, and the bookings will start rolling in, right? But for many hotels, it doesn’t work out that way. Instead, they find themselves pouring money into advertising without seeing the return they […]
Winning the Black Friday Battle. How Hoteliers Can Outperform OTAs Without Outspending Them
As Black Friday approaches, the competition in the travel industry is heating up. Last year, OTAs (Online Travel Agencies) like Booking.com and Expedia invested an enormous $5.5 billion in Google Ads, and for Black Friday 2024, they’re expected to more than double that, with an estimated $12 billion in total marketing spend. These figures may […]
Let Your Guests Do the Talking. The Power of Social Proof for Hoteliers.
Hey, hoteliers! We all know that today’s travellers are a savvy bunch. They’re cautious, they’re informed, and most of all—they want proof. Not just any proof, but the kind that says, “This hotel will be unforgettable!” Enter social proof: the secret sauce that lets your happy guests do the heavy lifting for you. It’s all […]
How Google’s New Travel Feeds in Search Ads Will Impact Hoteliers (and How to Make the Most of Them)
Google has just rolled out a shiny new update to its Hotel Ads, and it’s a big one! Imagine your hotel popping up in Google Search with all the bells and whistles: real-time prices, glowing reviews, stunning photos—basically, everything a traveller could want, all in one place. That’s the power of Travel Feeds in Search […]
The Must-Have Elements for a Hotel Homepage That Guests Will Love
Your hotel’s homepage is like your digital front desk. It’s where potential guests make their first impression of your brand, and just like walking into a hotel lobby, they expect it to be welcoming, easy to navigate, and maybe even a little impressive. So, what exactly does your homepage need to charm your guests from […]
Why Hotels Need Direct Booking Tools (and Why Userguest Should Be in Your 2025 Budget)
As we head towards the end of the year, hotel managers everywhere are crunching numbers and plotting strategies for 2025. One thing that should be high on your priority list? Direct booking tools. In a world where OTAs (Online Travel Agencies) gobble up a significant slice of your revenue through hefty commissions, it’s time to […]
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic – And How to Fix It
You’ve set up your Google Ads, you’ve spent hours tweaking your budget, and yet—crickets. Where’s all the traffic? Why aren’t potential guests flocking to your website? Don’t worry, you’re not alone. Many hotels struggle to see meaningful traffic from their Google Ads, but the good news is, it’s fixable. In this post, we’ll walk you […]
Stop Wasting Your Hotel’s Ad Budget: How to Choose the Best Markets and Platforms
As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketing budget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Do you target business travellers or leisure seekers? Should you invest in Google Ads, social […]
Hotel Guest Data: How to Leverage Across the Guest Journey
This guest post was written by Bookboost AB – a CRM designed for the hospitality industry. Guest data can be a game-changer… but only if used correctly. Every day, hotels, hostels, serviced apartments, and any accommodation brand generate large amounts of data. The sad part is that, in many cases, this data remains untouched, and […]
How to Manage Your Marketing Budget Effectively: A Guide for Hoteliers
Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year. One of the key factors in this strategy is recognising […]
Reducing OTA Dependency: How Hotels Can Take Control of Their Booking Channels
In the world of hospitality, Online Travel Agencies (OTAs) have become a double-edged sword for hotels. While they offer a convenient platform to reach a vast audience, they often come at a significant cost. The hefty commissions and the lack of control over guest interactions can eat into profits and diminish your brand’s direct relationship […]
Evolving Loyalty Programmes in a Digital Age
In today’s fast-paced digital world, loyalty programmes have undergone a dramatic makeover, evolving from basic point-collection schemes into dynamic, personalised experiences that truly resonate with guests. As we dive into the second half of 2024, the buzzwords driving this transformation are personalisation, digital rewards, and mobile integration. So, let’s explore how these cutting-edge loyalty programmes […]
Paris Hotels Are Crushing It During the Biggest Sporting Event of the Year – Here’s Why You Should Jump on the Bandwagon!
The Olympics, the world’s foremost sporting event, is set to take Paris by storm. This historic city is already known for its allure, drawing millions of tourists every year. But with the 2024 Summer Olympics on the horizon, the influx of visitors is expected to skyrocket. Hotels across the city are seizing this golden opportunity […]
Email Marketing Best Practices and Must-Have Tools for Hotels
Email marketing is your hotel’s secret weapon in the quest for more direct bookings—a powerful tool to connect with guests, drive reservations, and build lasting relationships. But how do you cut through the online noise and captivate potential guests? Let’s explore the email marketing best practices and how Useguest’s visitor capture feature can boost your […]
Don’t Get Left Behind: How the Digital Markets Act is Transforming Hotel Marketing and Google Ads
Are you keeping up with the latest digital marketing shifts? The Digital Markets Act (DMA) is shaking things up, and hoteliers can’t afford to fall behind. This game-changing legislation is forcing tech giants like Google to alter their search and advertising landscapes. If you’re not adapting, you risk losing visibility and bookings to competitors who […]
Boosting Direct Bookings: Strategies to Improve Hotel Website Conversion Rates
In the world of online hospitality, a hotel’s website acts as its digital front door, beckoning potential guests and enticing them to secure their dream stay. Yet, despite the influx of traffic, lacklustre conversion rates can put a damper on efforts to encourage direct bookings. Rising above this challenge demands a savvy approach focused on […]
Major Shift in Hospitality Industry: Emphasis on Direct Booking Channels Post-DMA Regulation
The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). In response, Booking.com has announced a major update to its contracts with partners in this region, eliminating parity clauses. This pivotal change means that hotels and other establishments can […]
How to Generate More Direct Bookings and Boost Hotel Revenue
In the competitive landscape of the hospitality industry, hotels are constantly seeking ways to increase their direct bookings. With the rise of online travel agencies (OTAs) and third-party booking platforms, it has become increasingly challenging for hotels to drive customers to book directly through their own channels. However, with the right tactics and strategies in […]
Conquering High Season: Direct Booking Strategies Every Hotelier Needs
The high season is fast approaching, and for hoteliers, this means a whirlwind of opportunities and challenges. The trick to not just surviving, but thriving during this busy period lies in mastering direct bookings. Direct bookings offer greater control, higher profitability, and stronger customer loyalty. Let’s dive into how you can tackle high-season challenges head-on, […]
How to Improve Your Length of Stay. Strategies for Hotels
In the dynamic world of hotel revenue management, it’s not just about filling rooms; it’s about maximising every opportunity. One powerful strategy that top-tier hoteliers swear by is Length of Stay (LOS) optimisation. By enticing guests to extend their visits, hotels can skyrocket their revenue, fine-tune occupancy rates, and deliver an unforgettable guest experience. Buckle […]
Want to Skyrocket Weekday Hotel Bookings? Discover the Insider Secrets to Success!
Ah, the elusive weekdays – the underdog of hotel bookings. While weekends bask in the limelight of bustling activity, weekdays often languish in the shadows of low occupancy rates. But fear not, for in the realm of hospitality, challenges are but opportunities in disguise! With a dash of innovation and a sprinkle of savvy strategy, […]
Maximising Direct Bookings: Strategies for Hoteliers during Special Events
The Paris Olympics 2024 isn’t just a thrilling event for sports buffs – it’s a golden opportunity for hoteliers to make waves, draw in more guests, and boost direct bookings. Yet, with the competition heating up during these occasions, standing out calls for some savvy moves. In this article, let’s dive into some exciting strategies […]
Navigating the Cookie-Free Future: How Google’s Elimination of Third-Party Cookies Impacts Hotels
Picture this: you’re cruising the internet, scrolling through pages, and suddenly, you’re bombarded with adverts that seem to know your every whim. That’s the magic of third-party cookies—those sneaky bits of data that track your online movements and shape the digital experience. But guess what? The biscuit tin is getting a shake-up, and it’s affecting […]
Perfecting the Craft of High-Converting Websites: Best Practices for Hotels
In today’s digital age, a hotel’s online presence is often the first point of contact for potential guests. A well-designed and user-friendly website can significantly impact a guest’s decision-making process when choosing accommodations. From showcasing your property’s unique features to facilitating seamless bookings, here are some best practices for designing a hotel website that stands […]
A Hotelier’s Guide to Driving Revenue for Valentine’s Day with Userguest
Love is in the air, and as hoteliers, it’s time to infuse that romantic essence into your offerings this Valentine’s Day. In this guide, we’ll explore enticing strategies to make your hotel the ultimate destination for couples in love. Moreover, we’ll unveil the power of Userguest, an innovative tool designed to elevate these strategies and […]
Digital Hospitality Trends: Insights from the Digital Hotel Operations Study Report
In an era where digitisation is integral to the hospitality value chain, the recently conducted global Digital Hotel Operations Study offers a comprehensive examination of the state of digital operations within the industry. Representing the collective voice of 84 hotel chains with over 2 million rooms worldwide, this study delves into the nuances of the […]
Boosting Hotel Bookings and Revenue: Strategies for Success in Q1 and Q2 of 2024
As the hospitality industry gears up for a transformative year in 2024, hoteliers face an exciting challenge – how to capitalise on emerging trends to boost bookings and revenue in the first two quarters. In this article, we’ll explore practical and effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of […]
Unveiling the Future: Hotel and Travel Trends in 2024
The hospitality industry is ever-evolving, shaped by technological advancements, shifting consumer expectations, and the need for innovative strategies. As we step into 2024, several key trends are set to redefine the landscape of hotels and accommodations. Let’s explore the top trends that will shape the industry in the coming year. 1. Prioritising Travel for Well-being […]
Masters of Multi-Property Success: Userguest’s Smart Solutions for Hotel Groups
In the fast-paced hospitality industry, hotel groups need a secret weapon, and that’s where Userguest steps into the spotlight. Join us on a journey through the exciting features that make Userguest the ultimate game-changer, revolutionising how hotel groups manage their operations, analyse performance, and skyrocket revenue across multiple properties. Time-Saving Magic: Simultaneous Notifications Ever wished […]
Strategies to Maximise Direct Bookings This Festive Season
As the holiday season approaches, hoteliers are gearing up to make it a record-breaking festive period for their properties. To ensure success, it’s crucial to focus on maximising direct bookings through savvy strategies like dynamic pricing, personalised packages, effective marketing, and smart automation. Dynamic Pricing: Setting the Right Tune for the Season Dynamic pricing is […]
Boosting Black Friday Success: Best Practices for Hotels
Black Friday has transcended its retail origins and has become a pivotal event for the hospitality industry. Based on Userguest’s extensive data collection from numerous hotels in 2022, hotels that strategically participated in Black Friday promotions experienced a remarkable average increase of 400% in conversion rates and a noteworthy 100% boost in click rates. In […]
The Crucial Role of Training and Support in Choosing the Right Hotel Tech Solution
In the ever-evolving world of hospitality, staying ahead of the curve is essential for hoteliers. One aspect that can make or break a hotel’s success is the technology they employ. While the importance of cutting-edge hotel tech solutions is undeniable, equally vital is the ease of implementation and the quality of training and support that […]
Leveraging Technology and Innovation to Tackle Common Hotel Pain Points
In the ever-evolving world of hospitality, staying ahead of the curve is essential for hoteliers looking to provide exceptional guest experiences and maintain a competitive edge. By harnessing technology and innovation, you can address some of the most common hotel pain points and elevate your guests’ experiences to new heights. In this article, we will […]
10 Strategies to Captivate Guests and Generate More Direct Bookings
Welcome, hoteliers, to a journey to skyrocket your bookings and conquer the direct reservation game! In the dynamic world of the hospitality industry, grabbing the reins of direct bookings is like capturing the golden fleece. It’s a quest for profitability, brand control, and unforgettable guest experiences. Join us on this adventure as we unveil the […]
Maximising Revenue: Strategies for Effective Room Pricing and Revenue Management
In the dynamic world of hospitality, where competition is fierce and guest expectations are ever-evolving, the art of revenue management has taken on a whole new level of importance. The success of your hotel hinges not only on offering exceptional experiences but also on the strategic prowess of effective room pricing and revenue strategies. This […]
How Hotels Can Leverage AI for Personalization and Efficiency
In the hospitality industry, providing exceptional customer experiences is paramount to the success of hotels. With the advent of artificial intelligence (AI), hotels have a unique opportunity to enhance personalization and operational efficiency. AI-powered technologies can analyze vast amounts of data, automate processes, and deliver tailored services, allowing hotels to exceed guest expectations and streamline […]
10 Benefits for Hotels to Embrace Direct Booking Tools
In today’s competitive hospitality industry, hotels are on a relentless quest to skyrocket revenue, elevate guest experiences, and take charge of their bookings. Embracing direct booking tools has become a strategic imperative for hotels, empowering them to bypass third-party channels and forge a direct connection with their cherished guests. These game-changing tools effortlessly blend into […]
Mastering the Direct Booking Game: 3 Powerful Strategies for Hotels
In the fiercely competitive world of hospitality, hotels are constantly seeking innovative ways to attract guests and secure direct bookings. With the advent of online travel agencies (OTAs) and third-party booking platforms, hotels face the challenge of maintaining control over their inventory and profitability. But fear not! In this article, we’ll reveal three practical tips […]
Unleash Your High Season Revenue Potential: Game-Changing Offers for Hotel Success!
Ready to unlock extraordinary revenue during the high season? It’s time to kick your hotel’s revenue management into high gear! In this article, we’ll unveil three sensational offers that will skyrocket your bookings and propel your profitability to new heights. Get ready to create a frenzy with early bird discounts, ignite urgency with last-minute deals, […]
Unveiling the Hottest Travel Trends of Summer 2023: Hoteliers, Get Ready for an Epic Season!
The anticipation of summer is in the air, igniting wanderlust in the hearts of travelers worldwide. It’s the perfect time for hoteliers to buckle up and dive into the exhilarating world of summer travel trends. Real Research recently conducted a captivating survey on the top summer travel trends for 2023, giving hoteliers valuable insights to […]
Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations
In today’s world, customer expectations have risen dramatically, and hyper-personalization is becoming increasingly necessary to meet them. According to a recent study, 71% of consumers expect personalized interactions, and businesses that do not deliver on this expectation risk losing customers. This is especially true for the hotel industry, where personalization is essential to providing a […]