We joined a discussion hosted by Revenue Hub which explores the reasons why Revenue and Marketing teams need to be aligned.
The conversation focuses around the hotel’s website. Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.
Find out if revenue strategies developed by the revenue management team are often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns.
Can marketing and revenue teams really think like each other, when their core skills are so different, and what can these two teams do to support each other?
Find all the answers here:
Hope you enjoy the discussion 👍
Related Articles
Userguest Joins Revenue Hub
Userguest is proud to announce that we have joined Revenue Hub as an Expert Partner.
Through this partnership we'll be exploring some exciting topics and sharing our expert knowledge on all things ho...
The Power Of Automation On Hotel Websites – Via RevMarketing Automation
Hotels rely on tech tools to run the day-to-day operations of the business. We’ve seen a growing tendency to automate many tasks within the industry as a way to simplify time-consuming tasks, often sa...
How To Integrate Your Revenue Strategy On The Hotel Website & Drive Direct Bookings
In this discussion hosted by Smart Travel News , we explore the importance of driving direct bookings via the hotel website and how to incorporate the hotel revenue strategy directly via the direct ch...