Paris Hotels Are Crushing It During the Biggest Sporting Event of the Year – Here’s Why You Should Jump on the Bandwagon!
The Olympics, the world’s foremost sporting event, is set to take Paris by storm. This historic city is already known for its allure, drawing millions of tourists every year. But with the 2024 Summer Olympics on the horizon, the influx of visitors is expected to skyrocket. Hotels across the city are seizing this golden opportunity […]
Email Marketing Best Practices and Must-Have Tools for Hotels
Email marketing is your hotel’s secret weapon in the quest for more direct bookings—a powerful tool to connect with guests, drive reservations, and build lasting relationships. But how do you cut through the online noise and captivate potential guests? Let’s explore the email marketing best practices and how Useguest’s visitor capture feature can boost your […]
Don’t Get Left Behind: How the Digital Markets Act is Transforming Hotel Marketing and Google Ads
Are you keeping up with the latest digital marketing shifts? The Digital Markets Act (DMA) is shaking things up, and hoteliers can’t afford to fall behind. This game-changing legislation is forcing tech giants like Google to alter their search and advertising landscapes. If you’re not adapting, you risk losing visibility and bookings to competitors who […]
Boosting Direct Bookings: Strategies to Improve Hotel Website Conversion Rates
In the world of online hospitality, a hotel’s website acts as its digital front door, beckoning potential guests and enticing them to secure their dream stay. Yet, despite the influx of traffic, lacklustre conversion rates can put a damper on efforts to encourage direct bookings. Rising above this challenge demands a savvy approach focused on […]
Major Shift in Hospitality Industry: Emphasis on Direct Booking Channels Post-DMA Regulation
The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA). In response, Booking.com has announced a major update to its contracts with partners in this region, eliminating parity clauses. This pivotal change means that hotels and other establishments can […]
How to Generate More Direct Bookings and Boost Hotel Revenue
In the competitive landscape of the hospitality industry, hotels are constantly seeking ways to increase their direct bookings. With the rise of online travel agencies (OTAs) and third-party booking platforms, it has become increasingly challenging for hotels to drive customers to book directly through their own channels. However, with the right tactics and strategies in […]
Conquering High Season: Direct Booking Strategies Every Hotelier Needs
The high season is fast approaching, and for hoteliers, this means a whirlwind of opportunities and challenges. The trick to not just surviving, but thriving during this busy period lies in mastering direct bookings. Direct bookings offer greater control, higher profitability, and stronger customer loyalty. Let’s dive into how you can tackle high-season challenges head-on, […]
How to Improve Your Length of Stay. Strategies for Hotels
In the dynamic world of hotel revenue management, it’s not just about filling rooms; it’s about maximising every opportunity. One powerful strategy that top-tier hoteliers swear by is Length of Stay (LOS) optimisation. By enticing guests to extend their visits, hotels can skyrocket their revenue, fine-tune occupancy rates, and deliver an unforgettable guest experience. Buckle […]
How Userguest Helps Hoteliers Overcome the Staff Shortage Challenge
The hospitality industry has encountered numerous challenges in recent years, with one of the most pressing being the shortage of qualified staff. Hoteliers are constantly struggling to find and retain skilled employees, making it difficult to provide guests with the high level of service they expect. However, there is a solution that can help hoteliers […]
Harnessing User Booking Behaviour for Hotel Marketing and Revenue Strategies
In today’s digital age, hoteliers have access to an abundance of data about their website users’ booking behaviour. This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies. By understanding how users interact with their websites, hoteliers can tailor their offerings, improve customer experiences, and boost revenue. In this article, we […]