Userguest

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic – And How to Fix It

You’ve set up your Google Ads, you’ve spent hours tweaking your budget, and yet—crickets. Where’s all the traffic? Why aren’t potential guests flocking to your website? Don’t worry, you’re not alone. Many hotels struggle to see meaningful traffic from their Google Ads, but the good news is, it’s fixable. In this post, we’ll walk you […]

Stop Wasting Your Hotel’s Ad Budget: How to Choose the Best Markets and Platforms

As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketing budget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Do you target business travellers or leisure seekers? Should you invest in Google Ads, social […]

Hotel Guest Data: How to Leverage Across the Guest Journey

This guest post was written by Bookboost AB – a CRM designed for the hospitality industry. Guest data can be a game-changer… but only if used correctly.  Every day, hotels, hostels, serviced apartments, and any accommodation brand generate large amounts of data. The sad part is that, in many cases, this data remains untouched, and […]

How to Manage Your Marketing Budget Effectively: A Guide for Hoteliers

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.  One of the key factors in this strategy is recognising […]

Reducing OTA Dependency: How Hotels Can Take Control of Their Booking Channels

In the world of hospitality, Online Travel Agencies (OTAs) have become a double-edged sword for hotels. While they offer a convenient platform to reach a vast audience, they often come at a significant cost. The hefty commissions and the lack of control over guest interactions can eat into profits and diminish your brand’s direct relationship […]

Evolving Loyalty Programmes in a Digital Age

In today’s fast-paced digital world, loyalty programmes have undergone a dramatic makeover, evolving from basic point-collection schemes into dynamic, personalised experiences that truly resonate with guests.  As we dive into the second half of 2024, the buzzwords driving this transformation are personalisation, digital rewards, and mobile integration. So, let’s explore how these cutting-edge loyalty programmes […]

Email Marketing Best Practices and Must-Have Tools for Hotels

Email marketing is your hotel’s secret weapon in the quest for more direct bookings—a powerful tool to connect with guests, drive reservations, and build lasting relationships. But how do you cut through the online noise and captivate potential guests? Let’s explore the email marketing best practices and how Useguest’s visitor capture feature can boost your […]

Boosting Direct Bookings: Strategies to Improve Hotel Website Conversion Rates

In the world of online hospitality, a hotel’s website acts as its digital front door, beckoning potential guests and enticing them to secure their dream stay.  Yet, despite the influx of traffic, lacklustre conversion rates can put a damper on efforts to encourage direct bookings. Rising above this challenge demands a savvy approach focused on […]

Major Shift in Hospitality Industry: Emphasis on Direct Booking Channels Post-DMA Regulation

The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the Digital Markets Act (DMA).  In response, Booking.com has announced a major update to its contracts with partners in this region, eliminating parity clauses. This pivotal change means that hotels and other establishments can […]

How to Generate More Direct Bookings and Boost Hotel Revenue

Direct Bookings

In the competitive landscape of the hospitality industry, hotels are constantly seeking ways to increase their direct bookings. With the rise of online travel agencies (OTAs) and third-party booking platforms, it has become increasingly challenging for hotels to drive customers to book directly through their own channels.  However, with the right tactics and strategies in […]

Conquering High Season: Direct Booking Strategies Every Hotelier Needs

Direct Booking Strategy

The high season is fast approaching, and for hoteliers, this means a whirlwind of opportunities and challenges. The trick to not just surviving, but thriving during this busy period lies in mastering direct bookings. Direct bookings offer greater control, higher profitability, and stronger customer loyalty.  Let’s dive into how you can tackle high-season challenges head-on, […]

How to Improve Your Length of Stay. Strategies for Hotels

In the dynamic world of hotel revenue management, it’s not just about filling rooms; it’s about maximising every opportunity. One powerful strategy that top-tier hoteliers swear by is Length of Stay (LOS) optimisation. By enticing guests to extend their visits, hotels can skyrocket their revenue, fine-tune occupancy rates, and deliver an unforgettable guest experience.  Buckle […]

How Userguest Helps Hoteliers Overcome the Staff Shortage Challenge

The hospitality industry has encountered numerous challenges in recent years, with one of the most pressing being the shortage of qualified staff. Hoteliers are constantly struggling to find and retain skilled employees, making it difficult to provide guests with the high level of service they expect. However, there is a solution that can help hoteliers […]

Harnessing User Booking Behaviour for Hotel Marketing and Revenue Strategies

In today’s digital age, hoteliers have access to an abundance of data about their website users’ booking behaviour. This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies.  By understanding how users interact with their websites, hoteliers can tailor their offerings, improve customer experiences, and boost revenue.  In this article, we […]