Every hotelier knows the feeling: the high season buzz fades, occupancy drops, and the pressure is on to fill rooms without slashing rates.
Low season doesn’t have to mean low revenue. In 2025, AI-powered advertising is giving hotels a smarter way to target the right guests, in the right markets, at the right time — even when demand is at its weakest.
The Low Season Challenge
During off-peak months, hotels face three main problems:
- Reduced demand — fewer travellers are actively looking.
- Price pressure — competitors lower rates, shrinking margins.
- Wasted spend — ads target the same audiences as in high season, with little return.
Traditionally, hoteliers responded by:
- Offering heavy discounts (often attracting low-spend guests).
- Reducing marketing spend to “save budget”.
- Waiting for group bookings or events to fill gaps.
The result? Missed opportunities in untapped markets.
How AI-Powered Ads Change the Game
AI is turning low season marketing into a data-driven science. Here’s how:
1. Pinpointing High-Value Feeder Markets
AI analyses past booking data, travel search trends, and flight patterns to find which regions are still sending travellers during your off-peak months.
Example: A coastal hotel in Portugal might see more low-season bookings from Scandinavia than from its usual summer markets.
2. Demand Forecasting Before It Happens
Instead of reacting to empty rooms, AI predicts booking slowdowns weeks in advance — giving you time to adjust offers and shift budgets to high-performing channels.
3. Tailored Seasonal Offers
Dynamic ad creatives highlight packages designed for low season:
- Extended stays at reduced nightly rates.
- Experiences unique to your location in quieter months (wine tastings, wellness retreats, cultural tours).
- Free upgrades or added-value perks instead of deep discounts.
4. Real-Time Budget Shifting
AI moves your budget instantly to the channels and campaigns delivering the highest ROI — whether that’s Google Performance Max, brand search, or remarketing.
5. Always-On Remarketing
Even in low season, AI ensures your property stays in front of past guests and website visitors with relevant, time-sensitive offers — converting interest into bookings.
The Results Hotels Are Seeing
Hotels using AI-powered advertising solutions, like AdsPlus, are reporting:
- Occupancy boosts of 20–40% during low season.
- ROI above 15:1, even with smaller budgets.
- Stronger guest profiles, as targeted campaigns attract higher-spending travellers.
One example: A boutique hotel in Southern Europe used AdsPlus to target Northern European markets in January. With AI-optimised Google and Meta campaigns, they achieved a 9:1 ROAS while maintaining rates — no heavy discounts needed.
Why Waiting Costs More
Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees.
By contrast, a well-run AI campaign ensures your brand remains visible, competitive, and top-of-mind for the travellers who are still booking.
Fill Your Low Season, Profitably
Low season doesn’t have to be a quiet season. With AI handling the heavy lifting, your ads work harder — identifying the right markets, adjusting budgets in real time, and turning interest into confirmed bookings.
AdsPlus was built to do exactly that, helping hotels keep occupancy high and commissions low, all year round.
Want to see how AI can fill your rooms this low season?
Book a Demo and discover how AdsPlus can turn your quiet months into a steady stream of direct bookings.