In the world of hospitality, standing out is no easy feat. But here’s a game-changer that can help you rise above the competition: omnichannel marketing. If you’re looking to not only attract new guests but also keep them coming back for more, omnichannel marketing is the secret sauce you need.
In this post, we’ll dive into why omnichannel marketing is a must for hotels, how it can transform your guest experience, and how you can leverage powerful tools to unlock your hotel’s full potential.
What is Omnichannel Marketing?
In simple terms, omnichannel marketing is about engaging your guests across every possible touchpoint – from your website to social media, mobile apps, email, and beyond. It’s about meeting your guests where they are, whether they’re browsing on a phone, booking on a desktop, or reading reviews on their favourite travel sites.
For hotels, this means a seamless, personalised experience across all channels. Guests should feel the same level of care whether they’re on your booking page, checking your latest Instagram post, or chatting with customer support. Omnichannel marketing goes beyond just being “present” on multiple platforms – it’s about creating a unified journey that builds trust, keeps guests coming back, and drives more bookings.
How Userguest Helps with Omnichannel Marketing for Hotels
Here’s the best part: Userguest makes omnichannel marketing easy and highly effective for hotels. With Userguest, you can engage your guests in ways that feel natural, seamless, and personalised. Let’s look at how:
- Target Guests by Traffic Source: With Userguest, you can tailor notifications and offers based on how guests are finding you. For example, a guest arriving from Facebook might see an exclusive social media discount, while someone coming from Google might get an offer based on their search behaviour.
Whether it’s social media, organic search, or direct traffic, Userguest helps you send the right message at the right time, increasing the chances of a booking.
- Segment Your Audience and Send Tailored Offers: Want to target specific groups with tailored offers? Userguest makes it easy! You can send personalised notifications and promo codes to different market segments—whether that’s international tourists, weekend travellers, or loyal customers who book directly with you. With the ability to send hyper-targeted promotions, you’re boosting relevance and making your offers irresistible.
- Smart UX Notifications for Seamless Booking: With Userguest you can improve the booking experience with practical and helpful notifications. Let’s say a guest has saved a search but there’s no availability for their preferred dates. Instead of frustration, you can offer an alternative date right on the spot! These seamless interactions ensure that guests keep moving forward with their bookings, rather than abandoning their search.
These seamless interactions ensure that guests keep moving forward with their bookings, rather than abandoning their search.
- Mobile-Specific Notifications & Offers: The world is mobile-first, and that’s why Userguest takes mobile engagement to the next level. You can send tailored offers or reminders directly to your guests’ mobile devices. Whether it’s a limited-time mobile-only deal or a reminder about a saved search, Userguest ensures your notifications are perfectly timed for users on-the-go.
- Exclusive Offers for Returning Guests: Making your guests feel special is key to building loyalty—and Userguest makes that easy. If a guest has stayed at your hotel before, you can send them personalised offers based on their previous preferences. Whether it’s a discount on their next stay, a personalised package, or an upgrade offer, returning guests will feel valued and more likely to book again.
- Exit Pop-Up with Email Sign-Up for Exclusive Deals: Userguest also helps capture potential guests who are about to leave your site with an exit pop-up. As visitors prepare to leave, you can display a pop-up with a simple email sign-up form, offering them exclusive deals, discounts, or special offers in exchange for their contact information.
This tactic not only helps you grow your email list but also ensures that you have another chance to reach out to those visitors with personalised offers, increasing the likelihood of converting them into future guests.
With Userguest you can create all those notifications in one place and easily enable or disable each one based on strategy, revenue targets and availability.
How to Implement Omnichannel Marketing at Your Hotel
- Map Out Your Guests’ Journey: To kick off your omnichannel marketing strategy, you need to understand the journey your guests take. From the moment they begin researching their trip to booking and post-stay follow-ups, each phase offers an opportunity to engage. Tools like Userguest provide insights to help you connect with guests at the right moment, offering personalised experiences that increase engagement and conversion.
- Create a Seamless Integration Across Channels: Omnichannel marketing is all about consistency. Whether a guest interacts with your hotel on Facebook, your website, or via email, the experience should feel integrated and fluid. With Userguest, you can ensure your messaging aligns across all channels and that the experience feels smooth and personalised.
- Leverage Social Media to Build Connections: Social media is a powerful tool for connecting with potential guests. With Userguest, you can make social interactions even more meaningful by sending personalised notifications and exclusive offers directly tied to your social media presence. Responding to comments, sharing content that resonates with your audience, and using user-generated content (UGC) are great ways to build a loyal community around your hotel.
- Personalise the Experience: Guests love to feel recognised. Whether it’s a targeted email with a discount or a customised message on your website, personalisation drives guest satisfaction and encourages repeat bookings.
- Streamline Communication with Technology: Invest in the right technology to ensure your marketing efforts are streamlined. With a robust CRM system, you can track guest interactions across multiple platforms, providing a unified view of each guest. This data allows you to send more relevant messages and offers, ensuring your guests feel heard and valued at every touchpoint.
- Optimise for Mobile & Web: Whether guests are browsing on their phones or desktops, optimising your website and booking experience is essential. Make sure it’s mobile-friendly, responsive, and optimised for search engines. Userguest helps ensure your messaging and offers are optimised for both web and mobile users, increasing the chances of securing direct bookings.
- Track, Analyse, and Refine: Omnichannel marketing is a dynamic process. It’s crucial to track the performance of your campaigns and gather insights from guest feedback.
Overcoming Challenges in Omnichannel Marketing
While omnichannel marketing is incredibly powerful, it comes with its challenges. Integrating your marketing channels, ensuring consistent messaging, and handling guest data responsibly are all crucial for success. With the right technology and strategy, these challenges become manageable, allowing you to stay focused on providing an exceptional experience for your guests.
Final Thoughts
Omnichannel marketing isn’t just a buzzword—it’s a powerful strategy that can revolutionise the way your hotel interacts with guests. With Userguest, you have the tools to create personalised, seamless experiences across all touchpoints—driving more bookings, building loyalty, and boosting your hotel’s revenue. Whether it’s sending targeted offers, improving the booking experience, or engaging returning guests, omnichannel marketing helps you stay ahead of the curve and deliver unforgettable stays.
Are you ready to transform your hotel’s marketing strategy? Book a demo to see Userguest at work.