How Gen Z Travel Preferences are Revolutionising the Hotel Industry
The travel industry is undergoing a transformation like never before, and at the forefront of this change are the dynamic preferences of Gen Z travellers. Born between the mid-1990s and early 2010s, Gen Z has ushered in a new era of travel, with unique desires and values that are reshaping the way hotels operate and […]
Autumn 2023 Hotel Bookings: Crafting Irresistible Seasonal Packages
As hoteliers, tapping into the unique appeal of each season can be a game-changer for your bookings. Autumn, with its enchanting colors and cozy ambiance, provides an excellent opportunity to attract more guests to your property. In this article, we’ll delve into the art of crafting irresistible seasonal packages for Autumn 2023 and how to effectively […]
Hospitality in Full Bloom: Embracing Autumn’s Travel Trends for 2023
Attention, hoteliers! Get ready to unlock the secrets of the booming autumn travel trends for 2023, designed to supercharge your hotel business. This year isn’t just about recovery; it’s about harnessing innovation to drive your hotel to new heights. As you gear up for the upcoming season, let’s dive into the thrilling trends that will […]
10 Strategies to Captivate Guests and Generate More Direct Bookings
Welcome, hoteliers, to a journey to skyrocket your bookings and conquer the direct reservation game! In the dynamic world of the hospitality industry, grabbing the reins of direct bookings is like capturing the golden fleece. It’s a quest for profitability, brand control, and unforgettable guest experiences. Join us on this adventure as we unveil the […]
Maximising Revenue: Strategies for Effective Room Pricing and Revenue Management
In the dynamic world of hospitality, where competition is fierce and guest expectations are ever-evolving, the art of revenue management has taken on a whole new level of importance. The success of your hotel hinges not only on offering exceptional experiences but also on the strategic prowess of effective room pricing and revenue strategies. This […]
Upselling and Cross-Selling Techniques: Driving Ancillary Revenue for Your Hotel
In today’s competitive hospitality landscape, generating revenue goes beyond just room bookings. Savvy hoteliers are tapping into the power of upselling and cross-selling techniques to unlock additional revenue streams and enhance the guest experience. The significance of direct bookings cannot be understated in the realm of upselling, cross-selling, and loyalty programs. They establish a direct […]
Marketing Best Practices for Your Hotel
In the fiercely competitive hospitality industry, hotels find themselves in a perpetual race to catch the eye of potential guests. To succeed in this fast-paced and ever-evolving landscape, there’s no denying that a stellar marketing campaign is the key to your hotel’s triumph. No matter if you’re a charming boutique hotel or a distinguished part […]
How Hotels Can Leverage AI for Personalization and Efficiency
In the hospitality industry, providing exceptional customer experiences is paramount to the success of hotels. With the advent of artificial intelligence (AI), hotels have a unique opportunity to enhance personalization and operational efficiency. AI-powered technologies can analyze vast amounts of data, automate processes, and deliver tailored services, allowing hotels to exceed guest expectations and streamline […]
10 Benefits for Hotels to Embrace Direct Booking Tools
In today’s competitive hospitality industry, hotels are on a relentless quest to skyrocket revenue, elevate guest experiences, and take charge of their bookings. Embracing direct booking tools has become a strategic imperative for hotels, empowering them to bypass third-party channels and forge a direct connection with their cherished guests. These game-changing tools effortlessly blend into […]
Mastering the Direct Booking Game: 3 Powerful Strategies for Hotels
In the fiercely competitive world of hospitality, hotels are constantly seeking innovative ways to attract guests and secure direct bookings. With the advent of online travel agencies (OTAs) and third-party booking platforms, hotels face the challenge of maintaining control over their inventory and profitability. But fear not! In this article, we’ll reveal three practical tips […]
Unleash Your High Season Revenue Potential: Game-Changing Offers for Hotel Success!
Ready to unlock extraordinary revenue during the high season? It’s time to kick your hotel’s revenue management into high gear! In this article, we’ll unveil three sensational offers that will skyrocket your bookings and propel your profitability to new heights. Get ready to create a frenzy with early bird discounts, ignite urgency with last-minute deals, […]
Unveiling the Hottest Travel Trends of Summer 2023: Hoteliers, Get Ready for an Epic Season!
The anticipation of summer is in the air, igniting wanderlust in the hearts of travelers worldwide. It’s the perfect time for hoteliers to buckle up and dive into the exhilarating world of summer travel trends. Real Research recently conducted a captivating survey on the top summer travel trends for 2023, giving hoteliers valuable insights to […]
Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations
In today’s world, customer expectations have risen dramatically, and hyper-personalization is becoming increasingly necessary to meet them. According to a recent study, 71% of consumers expect personalized interactions, and businesses that do not deliver on this expectation risk losing customers. This is especially true for the hotel industry, where personalization is essential to providing a […]
How Technology is Revolutionizing Revenue Management in the Hotel Industry
The hotel industry has been significantly impacted by technological advancements over the past few years. One area in which technology is having a significant impact is revenue management. In this article, we will explore how technology is transforming the way hoteliers do business. Data Analytics and Revenue Management The rise of big data analytics has […]
How to use RevMarketing Automation to boost low occupancy periods
RevMarketing Automation (RMA) is a game-changing technology that offers hotels a unique way to match guest data and preferences to their inventory needs. RevMarketing Automation allows hoteliers to identify guest preferences and behavior patterns and to create personalized offers that are tailored to each guest’s individual booking intent. For example, if a guest is looking […]