As the festive season approaches, hotels have a unique opportunity to boost visibility, attract new guests, and increase direct bookings. With travellers planning winter getaways and Festive celebrations, now is the time to get ahead.
Here are three key strategies to make your hotel stand out this holiday season.
1. Launch Early & Target Smart with AdsPlus
Timing is everything. Travellers start searching and booking their festive stays weeks in advance — so the earlier your campaigns go live, the better.
With AdsPlus, hotels can launch high-performing Google and Meta campaigns quickly and effectively. Designed specifically for the hospitality industry, AdsPlus uses AI optimisation to maximise bids and test audiences and placements based on real-time booking data, demand, and seasonality.
This means your ads are shown to the right travellers at the right time — while you stay focused on running your property. Campaigns can promote:
- Festive getaway packages
- Christmas and New Year’s Eve stays
- Seasonal dining experiences or spa offers
Unlike generic ad platforms, AdsPlus ties performance directly to bookings and revenue, helping hotels reduce OTA dependency and maximise return on ad spend.
2. Create Memorable Festive Experiences
Guests aren’t just looking for a room — they’re looking for an experience. The festive season is your chance to create moments that inspire joy and loyalty.
Consider offering:
- Festive packages combining stays with dinners, spa treatments, or local event access
- Seasonal décor and activities, such as Christmas markets, live music, or themed workshops
- Photo-worthy spaces that encourage guests to share their experience online — driving organic reach and visibility
A thoughtfully designed festive atmosphere doesn’t just enhance the guest experience; it’s free marketing when shared on social media.
3. Convert More Website Visitors
Even with great campaigns, many hotels lose potential bookings due to lack of engagement. That’s where Userguest notifications come in.
These automated, real-time messages appear on your website or in follow-up communications — guiding visitors toward booking or upgrading their stay. During the festive period, they can be especially powerful when used to:
- Highlight limited-time festive offers (“Book now and get a complimentary Christmas dinner”)
- Remind users about New Year’s Eve availability before rooms sell out
- Encourage upsells such as spa treatments, festive brunches, or late check-outs
Userguest notifications help convert website visitors into paying guests and increase average booking value — especially when used in combination with AdsPlus campaigns that drive qualified traffic to your site.
Final Thoughts
This festive season, success comes down to three things: reach, experience, and conversion.
Use AdsPlus to reach the right audience with targeted ads, design memorable experiences that delight guests, and leverage Userguest notifications to convert traffic into direct bookings.
Together, these tools can turn the holiday season into one of your hotel’s most profitable — and memorable — times of the year.