The hospitality industry is in the middle of a digital renaissance. With travellers becoming more tech-savvy and demanding greater personalisation, hotels are stepping up—transforming their websites from static brochures into powerful, revenue-generating engines. And the numbers are speaking loud and clear.
Direct Bookings Are Dominating
According to SiteMinder’s 2024 Hotel Booking Trends report, hotel websites are becoming significantly more profitable than third-party channels. The data shows that:
Direct bookings average $519 per reservation, compared to $320 via Online Travel Agencies (OTAs)—a difference of over 60%. Even better? That number marks an 8.5% year-over-year increase in direct booking value.
(Source: SiteMinder, LODGING Magazine, hospitality.today)
The Long Game: Direct Channels Set to Overtake OTAs by 2030
Looking ahead, this trend is only gaining momentum.
By 2030, direct digital channels are expected to generate over $400 billion in global hotel gross bookings, compared to $333 billion through OTAs. (Source: SiteMinder, hospitality market projections)
This projected dominance points to a future where hotels rely less on intermediaries and instead build lasting, data-rich relationships with their guests.
How Userguest Helps Hotels Win the Direct Booking Game
One key driver of this shift? Smart technology—and that’s where Userguest comes in.
Hotels using Userguest are turning casual browsers into confirmed guests through real-time, intelligent notifications that enhance the user journey without interrupting it. From personalised messages to limited-time offers and urgency triggers, our tool helps hotels create a sense of value and immediacy—right at the moment of decision.
Whether it’s:
- Highlighting exclusive perks for direct bookers,
- Nudging a return visitor with a “Still thinking about this room?” reminder,
- Or showing live booking activity to encourage trust,
Userguest notifications help hotels lift conversions and boost revenue—all while staying on-brand and guest-friendly.
And the best part? You can try it free for 30 days and see the impact for yourself—no long-term commitment, just results.
Book a free demo and strat your free trial
What This Means for Hotels in 2025 and Beyond
If you’re in hospitality, the takeaway is simple but crucial: own your customer experience. From first click to final checkout, today’s traveller expects personalisation, speed, and transparency. And they’re willing to book directly when hotels deliver that.
With solutions like Userguest, delivering that kind of experience is easier—and more effective—than ever.
Because the future of hospitality? It’s smart. It’s seamless. It’s direct