How Gen Z Travel Preferences are Revolutionising the Hotel Industry

The travel industry is undergoing a transformation like never before, and at the forefront of this change are the dynamic preferences of Gen Z travellers. Born between the mid-1990s and early 2010s, Gen Z has ushered in a new era of travel, with unique desires and values that are reshaping the way hotels operate and […]

Autumn 2023 Hotel Bookings: Crafting Irresistible Seasonal Packages

As hoteliers, tapping into the unique appeal of each season can be a game-changer for your bookings. Autumn, with its enchanting colors and cozy ambiance, provides an excellent opportunity to attract more guests to your property.  In this article, we’ll delve into the art of crafting irresistible seasonal packages for Autumn 2023 and how to effectively […]

Hospitality in Full Bloom: Embracing Autumn’s Travel Trends for 2023

Attention, hoteliers! Get ready to unlock the secrets of the booming autumn travel trends for 2023, designed to supercharge your hotel business.  This year isn’t just about recovery; it’s about harnessing innovation to drive your hotel to new heights. As you gear up for the upcoming season, let’s dive into the thrilling trends that will […]

10 Strategies to Captivate Guests and Generate More Direct Bookings

Welcome, hoteliers, to a journey to skyrocket your bookings and conquer the direct reservation game! In the dynamic world of the hospitality industry, grabbing the reins of direct bookings is like capturing the golden fleece.  It’s a quest for profitability, brand control, and unforgettable guest experiences.  Join us on this adventure as we unveil the […]

Maximising Revenue: Strategies for Effective Room Pricing and Revenue Management

In the dynamic world of hospitality, where competition is fierce and guest expectations are ever-evolving, the art of revenue management has taken on a whole new level of importance. The success of your hotel hinges not only on offering exceptional experiences but also on the strategic prowess of effective room pricing and revenue strategies.  This […]

Upselling and Cross-Selling Techniques: Driving Ancillary Revenue for Your Hotel

In today’s competitive hospitality landscape, generating revenue goes beyond just room bookings. Savvy hoteliers are tapping into the power of upselling and cross-selling techniques to unlock additional revenue streams and enhance the guest experience.  The significance of direct bookings cannot be understated in the realm of upselling, cross-selling, and loyalty programs. They establish a direct […]

Marketing Best Practices for Your Hotel

In the fiercely competitive hospitality industry, hotels find themselves in a perpetual race to catch the eye of potential guests. To succeed in this fast-paced and ever-evolving landscape, there’s no denying that a stellar marketing campaign is the key to your hotel’s triumph. No matter if you’re a charming boutique hotel or a distinguished part […]

How Hotels Can Leverage AI for Personalization and Efficiency

In the hospitality industry, providing exceptional customer experiences is paramount to the success of hotels. With the advent of artificial intelligence (AI), hotels have a unique opportunity to enhance personalization and operational efficiency. AI-powered technologies can analyze vast amounts of data, automate processes, and deliver tailored services, allowing hotels to exceed guest expectations and streamline […]

10 Benefits for Hotels to Embrace Direct Booking Tools

In today’s competitive hospitality industry, hotels are on a relentless quest to skyrocket revenue, elevate guest experiences, and take charge of their bookings. Embracing direct booking tools has become a strategic imperative for hotels, empowering them to bypass third-party channels and forge a direct connection with their cherished guests. These game-changing tools effortlessly blend into […]

Mastering the Direct Booking Game: 3 Powerful Strategies for Hotels

In the fiercely competitive world of hospitality, hotels are constantly seeking innovative ways to attract guests and secure direct bookings. With the advent of online travel agencies (OTAs) and third-party booking platforms, hotels face the challenge of maintaining control over their inventory and profitability.  But fear not! In this article, we’ll reveal three practical tips […]

Unleash Your High Season Revenue Potential: Game-Changing Offers for Hotel Success!

Ready to unlock extraordinary revenue during the high season? It’s time to kick your hotel’s revenue management into high gear!  In this article, we’ll unveil three sensational offers that will skyrocket your bookings and propel your profitability to new heights. Get ready to create a frenzy with early bird discounts, ignite urgency with last-minute deals, […]

Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations

Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations

In today’s world, customer expectations have risen dramatically, and hyper-personalization is becoming increasingly necessary to meet them.  According to a recent study, 71% of consumers expect personalized interactions, and businesses that do not deliver on this expectation risk losing customers. This is especially true for the hotel industry, where personalization is essential to providing a […]

How Technology is Revolutionizing Revenue Management in the Hotel Industry

Hyper-Personalization in the Hotel Industry: Using Technology to Meet Customer Expectations

The hotel industry has been significantly impacted by technological advancements over the past few years. One area in which technology is having a significant impact is revenue management.  In this article, we will explore how technology is transforming the way hoteliers do business. Data Analytics and Revenue Management The rise of big data analytics has […]

How to use RevMarketing Automation to boost low occupancy periods

RevMarketing Automation (RMA) is a game-changing technology that offers hotels a unique way to match guest data and preferences to their inventory needs.  RevMarketing Automation allows hoteliers to identify guest preferences and behavior patterns and to create personalized offers that are tailored to each guest’s individual booking intent. For example, if a guest is looking […]

RevMarketing Automation vs. Traditional Hotel Marketing: What’s the Difference?

Effective marketing plays a crucial role in attracting and retaining guests for any hotel. To appeal to their target audience, hoteliers have adopted a combination of traditional marketing methods like print ads, billboards, and radio commercials, as well as digital marketing channels and strategies. However, since the pandemic, we’ve seen a shift in the hotel […]

5 Ways Automation Can Help Hotels Increase Direct Bookings

To remain competitive in the hospitality industry in 2023, hotels need to develop inventive and original approaches to stimulate direct bookings. The adoption of automation and RevMarketing Automation are two such methods. In this article, we will explore five ways that automation can help hotels increase their direct bookings. RevMarketing Automation (RMA) bridges this gap […]

The Ever Changing Role Of A Revenue Manager

Revenue Management has changed dramatically over the years. With an increasing cost of distribution, the optimisation of distribution strategies is vital and with that also the responsibility of decreasing the distribution costs as well as increasing revenue coming from the hotel website. This means that Revenue Managers and Marketing Managers have a much closer relationship. But […]

The Importance Of Applying Revenue Strategies On The Direct Channel

A great session where Alejandro Garcia Moreno from Duetto joins Userguest brand ambassador Cristina Blaj, to explore the reasons why hoteliers can and should apply their revenue strategies directly on the hotel website. Hosted by Revenue Hub, this session offers practical examples and great insights from both experts as they discuss the benefits and synergies […]

Do You Wonder About The True Effectiveness Of Your Hotel Website?

In a recent study, we tested two versions of a hotel’s website to see which one was more effective. The test was run by dividing visitors between both versions equally so that the results represented user behaviour over the same time frame. The test ran across hotels in Europe during Q4 of 2022. Results were […]

Smart Travel News – Userguest & Hotelverse Explore How To Apply RMA To The Direct Channel

Juanda Nuñez from Smart Travel News invited our brand ambassador Cristina Blaj, together with Cristina Hernández Santonja from Hotelverse to explore and discuss the role of Userguest’s RevMarketing Automation technology. They explore how hoteliers can increase revenue via the hotel’s direct channel by applying revenue and marketing strategies directly to the hotel’s website, along with […]

Userguest Co-hosts Collective Series with TechTalk.Travel – Part 3

Can revenue strategies really be applied to the direct channel? What are the practicalities and benefits of doing so? In this session with TeckTalk.Travel, André Baljeu and our CRO Erik Muñoz are joined by Daniella Boeken from Ruby GmbH Hotels and Daniela Hupfeld from Pierre & Vacances España, to explore this topic. As they deep […]

Fuerte Group Hotels se asocia con Userguest para impulsar automáticamente el Revenue

Fuerte group hotels, uno de los grupos hoteleros más establecidos de España, ha acordado recientemente una asociación con la herramienta de tecnología hotelera Userguest. El grupo buscaba aumentar su participación en las reservas directas y optimizar su flujo de ingresos directos. Martín Aleixandre, Director Comercial del grupo Fuerte, declaró que no había duda de que […]

Hospitality Marketplace Interviews Userguest To Learn More About RMA

RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more. Applying […]

Fuerte Group Hotels Chooses Userguest To Boost Revenue For Their Hotels In Spain

Fuerte group hotels, one of Spain’s most established hotel groups, has recently agreed to a partnership with Userguest. The group was looking to increase its share of direct bookings and optimize their direct revenue stream. Martín Aleixandre, Fuerte group’s Commercial Director stated there was no doubt that Userguest was the right partner to deliver these […]

Say Hello To The Ultimate Price Comparison Widget

In the last few months, we have been working on several exciting new developments and are happy to announce the official release of our much anticipated Price Comparison Widget. This new feature lets visitors compare prices directly on your hotel website! Here are the top benefits of enabling our Price Comparison Widget: Hotels using our new feature during Beta testing experienced immediate results, with […]