The Ever Changing Role Of A Revenue Manager
Revenue Management has changed dramatically over the years. With an increasing cost of distribution, the optimisation of distribution strategies is vital and with that also the responsibility of decreasing the distribution costs as well as increasing revenue coming from the hotel website. This means that Revenue Managers and Marketing Managers have a much closer relationship. But […]
The Importance Of Applying Revenue Strategies On The Direct Channel
A great session where Alejandro Garcia Moreno from Duetto joins Userguest brand ambassador Cristina Blaj, to explore the reasons why hoteliers can and should apply their revenue strategies directly on the hotel website. Hosted by Revenue Hub, this session offers practical examples and great insights from both experts as they discuss the benefits and synergies […]
Do You Wonder About The True Effectiveness Of Your Hotel Website?
In a recent study, we tested two versions of a hotel’s website to see which one was more effective. The test was run by dividing visitors between both versions equally so that the results represented user behaviour over the same time frame. The test ran across hotels in Europe during Q4 of 2022. Results were […]
Smart Travel News – Userguest & Hotelverse Explore How To Apply RMA To The Direct Channel
Juanda Nuñez from Smart Travel News invited our brand ambassador Cristina Blaj, together with Cristina Hernández Santonja from Hotelverse to explore and discuss the role of Userguest’s RevMarketing Automation technology. They explore how hoteliers can increase revenue via the hotel’s direct channel by applying revenue and marketing strategies directly to the hotel’s website, along with […]
Userguest Co-hosts Collective Series with TechTalk.Travel – Part 3
Can revenue strategies really be applied to the direct channel? What are the practicalities and benefits of doing so? In this session with TeckTalk.Travel, André Baljeu and our CRO Erik Muñoz are joined by Daniella Boeken from Ruby GmbH Hotels and Daniela Hupfeld from Pierre & Vacances España, to explore this topic. As they deep […]
Fuerte Group Hotels se asocia con Userguest para impulsar automáticamente el Revenue
Fuerte group hotels, uno de los grupos hoteleros más establecidos de España, ha acordado recientemente una asociación con la herramienta de tecnología hotelera Userguest. El grupo buscaba aumentar su participación en las reservas directas y optimizar su flujo de ingresos directos. Martín Aleixandre, Director Comercial del grupo Fuerte, declaró que no había duda de que […]
Hospitality Marketplace Interviews Userguest To Learn More About RMA
RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more. Applying […]
Fuerte Group Hotels Chooses Userguest To Boost Revenue For Their Hotels In Spain
Fuerte group hotels, one of Spain’s most established hotel groups, has recently agreed to a partnership with Userguest. The group was looking to increase its share of direct bookings and optimize their direct revenue stream. Martín Aleixandre, Fuerte group’s Commercial Director stated there was no doubt that Userguest was the right partner to deliver these […]
Say Hello To The Ultimate Price Comparison Widget
In the last few months, we have been working on several exciting new developments and are happy to announce the official release of our much anticipated Price Comparison Widget. This new feature lets visitors compare prices directly on your hotel website! Here are the top benefits of enabling our Price Comparison Widget: Hotels using our new feature during Beta testing experienced immediate results, with […]